Free Essays on SHISEIDO COMPANY

Shiseido is a Japanese company founded in 1872 by Yushin Fukuhara and was at the beginning intended at the pharmaceutical sector. Since, it has become leader in cosmetic Japanese market but the market has been spiced with the introduction of foreign competitors like Max Factor. The company has had difficult period like in 1987 (six percent decrease) but has always found solutions and that’s why for example the company had to rethink its marketing strategies. The agreement with Johnson and Johnson is just an answer of a number that are being made to improve its position. There are also opportunities for the Shiseido to invest in other markets such as a men’s product range and also the foreign market. The company proposes a large range with three principal categories: -Cosmetics74% of sales -Toiletries16% of sales -Others10% of sales With the long term project, Shiseido identified three goals: technological excellence, diversified operations, and customer satisfaction. We’ll see in this case the current situation of Shiseido and its possible opportunities in term of market, distribution and exportation, but on the other hand we’ll see few weakness of the company. 1) What are the strengths, weakness, opportunities and threats for Shiseido? Strengths Leader on the domestic market of cosmetics in terms of revenues and market share Shiseido’s sector of R&D is very complete and at the top of technology Shiseido propose products for all types of demand with its inexpensive â€Å"Cosmenity† line and its other brands (lower end of the market), they have a very large range (about 3000 products) Establishment of its chain store system which permit to control a lot of things in the shop (merchandising, sales corner development†¦) Shiseido currently represented by 17 subsidiaries and more than 8,700 outlets in 69 countries ... Free Essays on SHISEIDO COMPANY Free Essays on SHISEIDO COMPANY Shiseido is a Japanese company founded in 1872 by Yushin Fukuhara and was at the beginning intended at the pharmaceutical sector. Since, it has become leader in cosmetic Japanese market but the market has been spiced with the introduction of foreign competitors like Max Factor. The company has had difficult period like in 1987 (six percent decrease) but has always found solutions and that’s why for example the company had to rethink its marketing strategies. The agreement with Johnson and Johnson is just an answer of a number that are being made to improve its position. There are also opportunities for the Shiseido to invest in other markets such as a men’s product range and also the foreign market. The company proposes a large range with three principal categories: -Cosmetics74% of sales -Toiletries16% of sales -Others10% of sales With the long term project, Shiseido identified three goals: technological excellence, diversified operations, and customer satisfaction. We’ll see in this case the current situation of Shiseido and its possible opportunities in term of market, distribution and exportation, but on the other hand we’ll see few weakness of the company. 1) What are the strengths, weakness, opportunities and threats for Shiseido? Strengths Leader on the domestic market of cosmetics in terms of revenues and market share Shiseido’s sector of R&D is very complete and at the top of technology Shiseido propose products for all types of demand with its inexpensive â€Å"Cosmenity† line and its other brands (lower end of the market), they have a very large range (about 3000 products) Establishment of its chain store system which permit to control a lot of things in the shop (merchandising, sales corner development†¦) Shiseido currently represented by 17 subsidiaries and more than 8,700 outlets in 69 countries ...

Avogadros Number To Calculate Mass of a Single Atom

Avogadro's Number To Calculate Mass of a Single Atom Avogadros number is one of the most important constants used in chemistry. It is the number of particles in a single mole of a material, based on the number of atoms in exactly 12 grams of the isotope carbon-12. Although this number is a constant, its experimentally determined, so we use an approximate value of 6.022 x 1023. So, you know how many atoms are in a mole. Heres how to use the information to determine the mass of a single atom. Avogadro's Number Example Problem: Mass of a Single Atom Question: Calculate the mass in grams of a single carbon (C) atom. Solution To calculate the mass of a single atom, first look up the atomic mass of carbon from the periodic table.This number, 12.01, is the mass in grams of one mole of carbon. One mole of carbon is 6.022 x 1023 atoms of carbon (Avogadros number). This relation is then used to convert a carbon atom to grams by the ratio: mass of 1 atom / 1 atom mass of a mole of atoms / 6.022 x 1023 atoms Plug in the atomic mass of carbon to solve for the mass of 1 atom: mass of 1 atom mass of a mole of atoms / 6.022 x 1023 mass of 1 C atom 12.01 g / 6.022 x 1023 C atomsmass of 1 C atom 1.994 x 10-23 g Answer The mass of a single carbon atom is 1.994 x 10-23 g. Applying the Formula to Solve for Other Atoms and Molecules Although the problem was worked using carbon (the element upon which Avogadros number is based), you can use the same method to solve for the mass of an atom or molecule. If youre finding the mass of an atom of a different element, just use that elements atomic mass. If you want to use the relation to solve for the mass of a single molecule, theres an extra step. You need to add up the masses of all of the atoms in that one molecule and use them instead. Lets say, for example, you want to know the mass of a single atom of water. From the formula (H2O), you know there are two hydrogen atoms and one oxygen atom. You use the periodic table to look up the mass of each atom (H is 1.01 and O is 16.00). Forming a water molecule gives you a mass of: 1.01 1.01 16.00 18.02 grams per mole of water and you solve with: mass of 1 molecule mass of one mole of molecules / 6.022 x 1023 mass of 1 water molecule 18.02 grams per mole / 6.022 x 1023 molecules per mole mass of 1 water molecule 2.992 x 10-23 grams